New Market · open till 9 pm
Jhumka, churi and sets, from ₹50.
Oxidised, kundan, AD stone and terracotta jewellery for college, office, Pujo and weddings. Nothing here is real gold or silver, and nothing costs more than ₹2,500. Come and try it with your saree, or ask for photos on WhatsApp.
- ₹50 to ₹2,500Every piece in the shop
- 7 daysExchange with the bill
- Since 2009Same lane, same counter
Tell us how much you want to spend.
Most people come with a number in mind. Here is what that number buys. Prices are fixed and printed on every card, so there is no bargaining at the counter.
-
Pocket money
Under ₹99
- Bindi pata ₹10
- Hair clip, pair ₹20
- Nose pin, stone ₹30
- Small studs ₹50
- Glass churi, 1 dozen ₹60
- Saree pin ₹40
-
Daily wear
₹100 to ₹199
- Finger ring, adjustable ₹100
- Oxidised jhumka ₹120
- Thread bangles, set of 4 ₹150
- Payel, pair ₹160
- Gold-plated daily chain ₹180
- Khopa pins, set of 6 ₹110
-
Pujo and parties
₹200 to ₹499
- Metal bangles, set of 6 ₹240
- AD stone earrings ₹280
- Terracotta set ₹320
- Oxidised choker ₹350
- Kundan earrings ₹450
- Tikli with stones ₹220
-
Weddings
₹500 to ₹2,500
- Dokra necklace ₹650
- Kundan choker set ₹950
- AD necklace set ₹1,400
- Bridal set, to buy ₹2,500
- Bridal set, on rent ₹800
- Sita haar, gold-plated ₹700
Came in on Tuesday.
AD stone and pearl earrings
White stone ₹280
Oxidised studs with stones
Green and pink ₹140
Thread bangles
Set of 4 ₹150
Kundan chandbali
Maroon drops ₹450
Oxidised jhumka
Medium size ₹120
Oxidised flower choker
With ghungroo ₹350
Mirror jhumka
Hand painted ₹180
Coin jhumka
Gold-plated ₹150
Pick a type. See what it costs.
These are the starting prices for each kind of piece. Bigger sizes and heavier stone work cost a little more. Ask on WhatsApp and we send photos of what is in stock today.
Earrings and jhumka
Our biggest counter. About 400 designs on the wall at any time, all on cards with the price written.
- Small studsStone or pearl₹50
- Oxidised jhumkaSmall, medium, large₹120 to ₹260
- Gold-plated jhumkaPlain or with coins₹150
- AD stone earringsWhite, green or ruby colour₹280
- Kundan chandbaliWith pearl drops₹450
- Kaan pashaCovers the full ear₹380
- Clip-on earringsFor ears that are not pierced₹90
- Thread and fabric earringsLight, for long days₹80
Kundan and AD sets
Imitation kundan and American diamond (AD) stone on a gold-plated base. They look heavy and weigh very little.
- Kundan choker setChoker and earrings₹950
- Kundan choker with tikliThree pieces₹1,200
- AD necklace setWhite stone, for reception₹1,400
- AD pendant setChain, pendant, studs₹480
- Sita haar, gold-platedLong necklace₹700
- Full bridal set, to buySeven pieces₹2,500
- Mangalsutra, shortBlack beads, AD pendant₹260
- Nath with chainClip-on₹150
Bangles and churi
Sizes 2.2, 2.4, 2.6 and 2.8 in stock. Not sure of your size? Bring one bangle that fits and we measure it.
- Glass churi1 dozen, one colour₹60
- Glass churi, mixed box4 dozen, colours of your saree₹220
- Thread banglesSet of 4₹150
- Metal bangles, gold-platedSet of 6₹240
- Stone kadaPair₹320
- Oxidised kadaSingle, open type₹130
- Imitation shankha polaPair of each₹180
- Bridal chur, gold-platedPair₹550
Oxidised jewellery
Dark silver-look pieces made of brass or alloy. No silver in them. They go well with cotton, handloom and kurtis.
- Oxidised jhumkaMedium₹120
- Mirror jhumkaHand painted₹180
- Flower chokerWith ghungroo₹350
- Long necklace with pendant30 inch₹280
- Nose pin, clip-onNo piercing needed₹40
- Finger ringAdjustable₹100
- PayelPair₹160
- Full oxidised setChoker, jhumka, ring, nose pin₹600
Terracotta, dokra and beads
Handmade pieces from Bankura, Bishnupur and Bolpur. Each one is a little different, so ask for a photo of the exact piece.
- Terracotta earringsHand painted₹90
- Terracotta setNecklace and earrings₹320
- Dokra pendant on threadBrass, lost-wax work₹250
- Dokra necklaceBrass beads and pendant₹650
- Painted bead necklaceWith brass pendant₹220
- Kantha stitch necklaceFabric₹200
- Jute and shell earringsVery light₹70
- Wooden bangles, paintedPair₹120
Hair pieces and daily wear
Small things for every day, and the hair pieces a bride or a dancer needs.
- Hair clipPair₹20
- Khopa pins with stonesSet of 6₹110
- Juda net with pearlsFor a bun₹60
- TikliWith stones₹220
- Tayra and tikli setFor the bride₹600
- Gold-plated daily chain18 inch₹180
- Saree pin and broochEach₹40
- Bindi pataEach₹10
Which colour are you wearing?
Tap a colour to see what we would put with it. Better still, bring the saree or send a photo of it on WhatsApp. We lay three or four options on it and send the pictures back. This is free.
Red or maroon saree
Gold-plated coin jhumka (₹150) and a set of 6 gold-plated bangles (₹240). For a Banarasi, add a kundan choker set (₹950). From ₹390.
White or off-white saree
Oxidised jhumka (₹120) with an oxidised flower choker (₹350). For lal paar sada saree, red glass churi, 2 dozen (₹120). From ₹470.
Yellow saree
Terracotta set in red and black (₹320) and green glass churi, 2 dozen (₹120). Good for gaye holud and Saraswati Pujo. From ₹440.
Green saree
Kundan chandbali with maroon drops (₹450) and gold-plated bangles, set of 6 (₹240). From ₹690.
Blue saree
AD white stone earrings (₹280) and an AD pendant set (₹480). Silver-look pieces sit better on blue than yellow ones. From ₹280.
Black saree
Full oxidised set: choker, jhumka, ring and nose pin (₹600). Or a dokra necklace alone (₹650). From ₹600.
Pink saree
AD stone and pearl earrings (₹280) with a mixed box of pink and white glass churi (₹220). From ₹500.
Wear it for the wedding. Bring it back after.
A bridal set is worn for one evening. Rent it for three days at about a third of the price. These are gold-plated imitation sets, cleaned and checked before every booking.
| Set | Rent | Deposit | To buy |
|---|---|---|---|
| Head setTikli, tayra and 6 khopa pins | ₹200 | ₹500 | ₹600 |
| Kundan choker setChoker, earrings and tikli | ₹350 | ₹1,000 | ₹1,200 |
| AD reception setWhite stone necklace, earrings, tikli, 2 kada | ₹500 | ₹1,500 | ₹1,900 |
| Full bridal setSita haar, choker, kaan, tikli, nath and a pair of chur | ₹800 | ₹2,000 | ₹2,500 |
- Book 7 days ahead with the rent paid. The deposit is paid on pickup.
- The deposit comes back in full, in cash or UPI, when the set is returned.
- An extra day costs ₹100.
- A lost stone costs ₹20. A broken piece is charged at its buy price.
- Trial at the shop is free. Bring the saree and the blouse.
- Pickup and return at the shop only. We do not courier rented sets.
Didi, red saree for my cousin’s wedding. Jhumka and bangles, within ₹400?
First one. Size 2.6. Behala, 700034.
₹390 + ₹50 courier = ₹440. UPI number is this one. It goes out tomorrow.
Four messages and it is on its way.
Say what you need and your budget
The occasion, the colour of the dress and how much you want to spend. A photo of the saree helps.
We send photos with prices
Real photos taken at the counter that day, not catalogue pictures. Usually within 30 minutes during shop hours.
Choose, and pay by UPI
Send your address and bangle size. We send the total with courier. Pay by UPI and send the screenshot.
We pack and courier
Packed in a hard box with bubble wrap. Kolkata in 1 to 2 days, the rest of West Bengal in 3 to 5 days.
- Kolkata courier ₹50
- Rest of West Bengal ₹80
- Orders above ₹999 Free delivery
- Cash on delivery Not available
Selling from home or a stall? Buy by the dozen.
Many of our buyers sell on WhatsApp groups, at Pujo stalls and in their own para. Wholesale price starts from a bill of ₹2,000.
| Item | Shop price, each | Wholesale, per dozen | Comes to, each |
|---|---|---|---|
| Hair clips | ₹20 | ₹144 | ₹12 |
| Small studs | ₹50 | ₹360 | ₹30 |
| Oxidised jhumka | ₹120 | ₹840 | ₹70 |
| Thread bangles, set of 4 | ₹150 | ₹1,080 | ₹90 |
| Gold-plated daily chain | ₹180 | ₹1,320 | ₹110 |
| AD stone earrings | ₹280 | ₹2,040 | ₹170 |
| Kundan earrings | ₹450 | ₹3,360 | ₹280 |
How wholesale works
- Minimum bill ₹2,000. You can mix items to reach it.
- A dozen can be 12 different designs of the same item.
- We send a photo of every dozen before you pay.
- GST bill given. Courier at actual cost.
- Unsold stock is not taken back. Damaged pieces are replaced if you tell us within 3 days.
What it is, how long it lasts, and the exchange rule.
What it is made of
- This is imitation jewellery. There is no gold or silver in any piece.
- Gold-plated means a thin gold-colour polish on brass or alloy.
- Oxidised means a dark silver-look finish on brass or alloy.
- AD means American diamond, a machine-cut glass-like stone.
- Skin reacts to metal? Ask for the nickel-free cards.
How long it lasts
- Polish on a daily chain lasts 3 to 6 months. On pieces worn a few times a year, much longer.
- Keep it away from water, sweat and perfume. Put it on last, take it off first.
- Store each piece in the zip pouch we give, away from air.
- Loose stone? We fix it at the counter for ₹10.
The exchange rule
- Exchange within 7 days with the bill, if the piece is unused and on its card.
- No cash refund. You take another piece or a credit slip valid for 3 months.
- Nose pins and sale items are not exchanged.
- Broken in courier? Send an unboxing video within 24 hours and we replace it free.
I sent a photo of my green Dhakai at 2 pm. By 2:30 I had four photos of earrings laid on a green cloth, with prices. I paid ₹450 and it reached Barasat in two days.
We rented the full bridal set for my sister. ₹800 for three days and the deposit came back the same hour we returned it. Nobody at the wedding could tell.
Bertram Street, two minutes from the New Market clock tower.
Address
41 Bertram Street, New Market
Kolkata 700087
Nearest Metro: Esplanade, gate 4. Seven minutes on foot.
Opening hours
| Monday to Saturday | 11 am to 9 pm |
| Sunday | 12 noon to 8 pm |
| Pujo and Poila Boishakh week | Till 10:30 pm |
Weekday mornings are quiet. Best time to try a bridal set.
Phone and WhatsApp
Photos and prices on WhatsApp from 11 am to 9 pm. We accept cash, UPI and cards.
Send a photo of your saree.
Tell us the occasion and your budget. We send back photos of what matches, with the price of each piece.